Client: HERMÈS

HermèsMatic – A Social Media Editorial was conceived and realised by me for the Pop-Up launderette HermèsMatic in Vienna in cooperation with photographer Hilde van Mas.

…Wash once, dye, dry! Hermès sends a launderette around the world especially for re-colouring the Hermès silk carrès. Vienna, Zurich, Bologna, Luxembourg, Los Angeles, Palermo. A metamorphosis of colours for all Hermès Carrés that are no longer worn because the colour no longer matches the wardrobe or simply no longer appeals.

Bright orange washing machines and an assortment of bright colours await in the HermèsMatic laundrettes. The old Carré is transformed into a new, colourful one-off in the „drum turnaround“.